Red Velvet – Cream Cheese Frosting
Cuban Coffee – Light Chocolate Cake, Coffee Frosting, Cinnamon, Cocoa
Triple Cinnamon – Buttermilk Cake, Cinnamon Cream Cheese Frosting, Cinnamon Sugar
Chocolate Chip Cookie
Peanut Butter Pretzel Chip Cookie
Salted Oatmeal Cornflake Cookie / Salty Caramel Ice Cream – House Made Caramel, Fleur de Sel
Having first visited Sprinkles when it was a single shop in Beverley Hills as far back as January 2007 and watching the brand, its portfolio, and its prices grow while portions have shrunk I was admittedly curious to see how the hour-long waits of old would translate to a supersized store in The Linq, a Saturday morning visit just after opening mitigating any queue and a sizable order proving that the brand has actually aged well. Friendly in service and large in footprint with ice cream to the right, cupcakes to the left, and the ever popular (and hilariously confusing to Euro-tourists looking for cash) ATM outdoors it was to the tune of $27 that an order of three cakes, four cookies, and a scoop of ice cream…plus several tastes…were procured and taking a wobbly seat beneath the boom of Beyonce followed by Bee-Gee’s the indulgence began. Starting off with a cookie sandwich, crafted carefully with intense caramel ice cream flecked with crunchy salt between two subtly spiced cookies, and then moving to the stunning peanut butter/pretzel amalgam plus a slightly oversalted chocolate chip it was with an early sugar buzz that attention next turned to Sprinkles’ mainstays; each of the $4.25 cupcakes featuring a moist yet light base with subtlety serving to balance intense frostings – the triple cinnamon particularly impressive even if it was the Red Velvet that spawned an empire. Typically favoring a more dense crumb and higher frosting-to-cake ratio suffice it to say that although originally a skeptic I’ve little doubt that this will not be my last stop at Sprinkles and while still not the best in the city (or even on the strip) both the Carrot Cake and a “Sprinkles Sundae” are calling my name.