Sugar Cookie with Pink Frosting
Honey Graham Cracker Cookie with Sweet Honey Butter and Honey Drizzle
Biscoff Lava Cookie with Biscoff Cookie Butter Filling and Biscoff Cookie Crumbles
Chocolate Chip Cookie
Buckeye Brownie Cookie with Peanut Butter Mousse and Milk Chocolate Drizzle
Originated in Logan, Utah, Crumbl took the city by storm, their Instagramable rounds now offered in thirty stores across six states with Las Vegas’ first arriving late 2018 at 8085 Blue Diamond Road followed by a second in Centennial.
Created by Sawyer Hemsley and Jason McGowan, rapid expansion through franchising likely one part of why an attempted visit to the southwest store went so poorly on day two when the location had only $3 Chocolate Chip Cookies for sale as part of a less-than “grand opening,” it is now six months in that the store has settled in, though their product is still hit-and-miss.
Undoubtedly popular in part due to photogenicity, though a cold interior oversells the fact that everything is made from scratch, the first thing those entering will notice is Crumbl’s limited collection of just six weekly flavors, four specials alongside Sugar slathered in cloying pink Icing plus Chocolate Chip that uses all Milk Chocolate and trends far too sweet.
Still a young company, so much success despite only starting in September 2017 certainly enviable, better bites come from weekly specials that included “Biscoff Lava” 06/10/19 through 6/15/19, Cookie Butter in three forms highlighted by a drizzle on top since the “molten” center is really not all that different from the otherwise undercooked perimeter.
Offered via delivery from 10:00am until Midnight Monday through Saturday, dark Sundays reminiscent of Chick-fil-a, it was next that a Snickerdoodle disappointed by simultaneously being both soft yet dry as a result of too much Cinnamon, the Honey Graham Cracker Cookie a dramatic improvement with Sweet Honey Butter Frosting while “Buckeye Brownie” tugged at the heartstrings of Ohioans despite the same homogenous and cakelike texture from edge to center.
TWO AND A HALF STARS: With Cookies currently seeing a surge in popularity Utah-import Crumbl lures guests in by rotating flavors weekly, June’s second collection highly successful with Honey Graham Cracker and Biscoff Lava though Sugar and Chocolate Chip are frankly bad while the lack of any textural variance in the base makes everything seem under-baked and cakelike rather than “crumbl-y.”
RECOMMENDED: Honey Graham Cracker, Biscoff Lava.
AVOID: Chocolate Chip, Snickerdoodle, Sugar
TIP: $3 each or $10 for four, and one free with Yelp! Check-in. Delivery range and offerings found at www.crumblcookies.com/order
WHAT THE STARS MEAN: 5 World Class, 4 Excellent, 3 Good, 2 Fair, 1 Poor.