crumbl Cookies
Cinnamon Square
Jammy Heart
Lemon Glaze
Red Velvet Cupcake
Nilla Bean Cupcake
Semi-Sweet Chocolate Chunk Cookie
Born in Logan Utah Crumbl took the city by storm, their Instagramable rounds offered in thirty stores across six states by 2019 and now in all fifty states with six in Las Vegas including the Durango location opened in May 2020.
Created by Sawyer Hemsley and Jason McGowan, rapid expansion through franchising yielding mixed results from store to store as evidence by Social Media, it was after nine variable experiences that the westside storefront proved competent, the staff exceedingly pleasant whilst describing each choice.
Undoubtedly popular in part due to photogenicity, though a sterile interior oversells the fact that everything is made from scratch, the first thing those entering will notice is Crumbl’s limited collection of just six weekly flavors, though on this week the overly-sweet Chocolate Chip was replaced by Semi-Sweet Chunks plus Sea Salt.
Still a young company, so much success despite only starting in September 2017 certainly enviable, best bites came from specials that included Red Velvet or Vanilla Cupcake, all the classic flavors well-represented including excellent Cream Cheese or Buttercream Frosting.
Offered onsite or via delivery from 8am until at least 10pm Monday through Saturday it was next that Lemon Glaze performed well thanks to tart top-notes while Jammy Heart looks like a Linzer but doubles down with soft Shortbread layers plus Raspberry Frosting.
Again finding “Cake” concepts better than the Cookies by which crumbl made their name its safe to say the “Cinnamon Square” abandons the idea entirely as each Butter-soaked bite is best enjoyed with utensils from its individual container.
www.crumblcookies.com