crumbl Cookies
Chilled Sugar Cookie with Pink Frosting
Cake Batter – Cake Batter Cookie, Cake Batter Cream Cheese Frosting, Cake Batter Balls
Sea Salt Toffee – Sweet Toffee, Sea Salt, Milk Chocolate Chips
Peach Cobbler – Cinnamon Oatmeal Cobbler Cookie, Peaches, Cinnamon Streusel, Cream Cheese Glaze
Chocolate Cake – Chocolate Cookie, Semi-Sweet Chocolate Chips, Chocolate Fudge Frosting
Strawberries N’ Cream – Vanilla Cake Cookie, Strawberries, Whipped Cream
Born in Logan, Utah, Crumbl took the city by storm, their Instagramable rounds offered in thirty stores across six states by 2019 and now easily 100+ with six in Las Vegas including the Durango location opened in May 2020.
Created by Sawyer Hemsley and Jason McGowan, rapid expansion through franchising yielding mixed results from store to store as evidence by Social Media, it was after two subpar experiences on Blue Diamond that the newer storefront proved better, the staff exceedingly pleasant whilst describing each $3 choice.
Undoubtedly popular in part due to photogenicity, though a sterile interior oversells the fact that everything is made from scratch, the first thing those entering will notice is Crumbl’s limited collection of just seven weekly flavors, five specials alongside Sugar slathered in cloying pink Icing plus Chocolate Chip that uses all Milk Chocolate and trends far too sweet.
Still a young company, so much success despite only starting in September 2017 certainly enviable, better bites come from weekly specials that included “Cake Batter,” the flavor in three forms highlighted by a soft base with Sprinkles and a nicely cooked perimeter.
Offered onsite or via delivery from 8am until at least 10pm Monday through Saturday, dark Sundays reminiscent of Chick-fil-a, it was next that Sea Salt Toffee disappointed by building off Chocolate Chip’s sweetness, though “Chocolate Cake” proved a dramatic improvement thanks to thick Frosting and nomenclature befitting its texture.
Interested by two Fruit flavors, neither truly a Cookie and thus confirming prior critiques that crumbl falsely advertises Cookies while selling flat Cakes, Strawberries N’ Cream would have benefitted from a bit of Buttermilk to help tame the sugar while Peach Cobbler was pretty much perfect from the stewed Stonefruit and Streusel down through a warm Oatmeal “Cookie” to the pan.
THREE STARS: With Cookies currently seeing a surge in popularity Utah-brand Crumbl lures guests in by rotating flavors weekly, July’s final collection highly successful with Peach Cobbler and Chocolate Cake though Sugar and Chocolate Chip remain utterly disappointing due to unchecked sweetness and lack of textural variance in the base that makes them seem under-baked.
RECOMMENDED: Peach Cobbler, Chocolate Cake
AVOID: Chocolate Chip, Sugar
TIP: $3 each or $10 for four. Delivery range and offerings found at www.crumblcookies.com/order
WHAT THE STARS MEAN: 5 World Class, 4 Excellent, 3 Good, 2 Fair, 1 Poor.
www.crumblcookies.com