crumbl Cookies
Chilled Sugar Cookie with Yellow Frosting
Milk Chocolate Chip – Milk Chocolate Chips
Confetti – Sugar Cookie, Yellow Sprinkles, White Sprinkles
Dirt Cake – Dark Chocolate Cookie, Chocolate Frosting, Chocolate Rocks
Mooncake – Creamy Almond Filling
Banana Pudding – Sugar Cookie, Banana Pudding, Nilla Wafer
Born in Logan, Utah, Crumbl took the city by storm, their Instagramable rounds offered in thirty stores across six states by 2019 and now easily 100+ with several in Sin City including the Henderson location opened in June 2021.
Created by Sawyer Hemsley and Jason McGowan, rapid expansion through franchising yielding mixed results from store to store as evidence by Social Media, it was after three improving experiences that the newer storefront proved competent, the staff exceedingly pleasant whilst describing each $3 choice.
Undoubtedly popular in part due to photogenicity, though a sterile interior oversells the fact that everything is made from scratch, the first thing those entering will notice is Crumbl’s limited collection of just six weekly flavors, four specials alongside Sugar slathered in seasonal Icing plus Chocolate Chip that uses all Milk Chocolate and trends far too sweet.
Still a young company, so much success despite only starting in September 2017 certainly enviable, best bites came from “Minions” specials that included “Banana Pudding,” the Southern classic well-represented atop a Sugar Cookie shaped to contain it and Nilla Wafers.
Offered onsite or via delivery from 8am until at least 10pm Monday through Saturday, dark Sundays reminiscent of Chick-fil-a, it was next that Confetti disappointed by being largely the same as standard Iced, though “Moon Cake” proved a dramatic improvement thanks to indulgent Filling, even if it was nothing like the traditional Chinese version.
Again finding “Cake” concepts better than the Cookies crumbl made their name by Dirt Cake rounded the week out with Dark Chocolate x3, the richness expected and best shared with a glass of Milk or cup of Coffee at its side.
THREE STARS: With Cookies currently seeing a surge in popularity Utah-brand Crumbl lures guests in by rotating flavors weekly, this collection successful with a few flavors but still more “cake” than cookie.
RECOMMENDED: Banana Pudding, Moon Cake.
AVOID: Chocolate Chip, Sugar.
TIP: $3 each or $10 for four. Delivery range and offerings found at www.crumblcookies.com/order
WHAT THE STARS MEAN: 5 World Class, 4 Excellent, 3 Good, 2 Fair, 1 Poor.
www.crumblcookies.com