Wise Sons Jewish Delicatessen
Poppyseed Bagel, Cream Cheese Shmear
Matzo Ball Soup
The Purist Sandwich – Pastrami, Rye Bread, Pickle
Challah French Toast, 100% Pure Maple Syrup, Strawberry Jam, Butter
Apricot Rugelach
Beauty’s Chocolate Chip Cookie
A story of three friends including one focused on how Food ties into social interaction and cultural understanding Wise Sons Jewish Delicatessen began in 2010, their expansion from The Mission flagship all the way down to Culver City thanks to “California-inspired Jewish deli food with roots in tradition and an eye on the future; for Jews who like food and food lovers who like Jews.”
Founded by Evan Bloom, Ari Bloom and Leo Beckerman, each bringing unique skills to an operation focused on making nearly everything in-house, it was minutes after 9:00am on Christmas Day that the Deli on 24th Street was found quiet, the lack of queue seeing everything served within ten minutes at prices far below the Bay Area average.
Using good ingredients, natural Beef Pastrami with complex spicing layered between real Jewish Rye just $15.50 with a Kosher Pickle, guests are also encouraged to order Matzo Ball Soup with a big Dumpling floating in Broth laced with Dill.
No Babka on this morning, all of it committed to pre-orders, 72% Bittersweet Guittard Chocolate instead finds itself suspended in Cookies with flakes of Salt while Rugelach for $2 a bite is fairly basic considering the rest.
Not forgetting a Bagel, well made with a good skin and plenty of chew, Cream Cheese comes complimentary just as good Butter, real Maple Syrup and Jam do with Challah French Toast cooked golden but still custardy in the middle.
www.wisesonsdeli.com/location/24thstreet